La Lusso Co. — The Luxury Company

La Lusso Co. is a boutique luxury watch dealer specializing in authentic, high-end timepieces from the world’s most respected brands. Based in Florida and serving clients worldwide, we provide a personalized luxury concierge experience built on trust, transparency, and long-term relationships.
 

Beyond transactions, we focus on precision and service. Every watch is carefully sourced, professionally authenticated and thoroughly inspected to ensure quality and originality. Whether you’re acquiring your first luxury watch or sourcing a rare reference, clients receive expert guidance, fair pricing and white-glove service from start to finish.

Authenticity Guaranteed

Expertly sourced and fully verified.

White Glove Service

Expert service, from inquiry to delivery

Worldwide Network

Trusted access to global markets

Rare & Exceptional Pieces

Hard-to-find timepieces

Featured Rolex Timepieces

Diamonds

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Services

A personalized, white-glove approach to buying, selling, and sourcing exceptional timepieces and fine jewelry

Client Experiences

Blog 

By La Lusso Co

Oct 10, 2025

Patek Philippe Rare Treasures Head to Auction in December 2025

In December 2025, Sotheby’s is set to unveil one of the most...

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By La Lusso Co

Oct 09, 2025

2025 Watch Trends: From Slow Luxury to Smart Tech

The watch industry in 2025 stands at a beautiful crossroads.
The winning timepieces are those that....

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By La Lusso Co

Oct 08, 2025

New York Watch Week 2025: What to Expect

Black Friday and Cyber Monday are just around the corner. Yester-year, around 40% of shoppers made an...

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Contact Us

Contact


By Appointment Only
Boca Raton, FL
Call: 917.754.1645
Email: info@lalussoco.com

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La Lusso Co. is an independent dealer of luxury timepieces and is not sponsored by, associated with, or affiliated with Rolex S.A., Rolex USA, Audemars Piguet, Patek Philippe, Omega, Tudor, Cartier, or any other brands. Unless otherwise specified, all timepieces offered are pre-owned.

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