Rated 4.5/5 Based on 895 Reviews

La Lusso Co

Timeless Luxury on Your Wrist

Experience iconic timepieces from the world’s finest brands.
Where precision meets prestige, redefine your style every second.

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But I must explain to you how all this mistaken

Idea of denouncing pleasure and praising pain was born

La Lusso Co.

Featured Rolex Timepieces

World Branded Watch New Collections

From Swiss precision to global luxury, every piece defines sophistication.

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Blog 

By La Lusso Co

Oct 10, 2025

Patek Philippe Rare Treasures Head to Auction in December 2025

In December 2025, Sotheby’s is set to unveil one of the most...

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By La Lusso Co

Oct 09, 2025

2025 Watch Trends: From Slow Luxury to Smart Tech

The watch industry in 2025 stands at a beautiful crossroads.
The winning timepieces are those that....

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By La Lusso Co

Oct 08, 2025

New York Watch Week 2025: What to Expect

Black Friday and Cyber Monday are just around the corner. Yester-year, around 40% of shoppers made an...

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At La Lusso Co., we believe that time is the truest expression of luxury. Each of our timepieces is a statement of craftsmanship, precision, and sophistication, designed for those who value elegance in every second.

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La Lusso Co. is an independent dealer of luxury timepieces and is not sponsored by, associated with, or affiliated with Rolex S.A., Rolex USA, Audemars Piguet, Patek Philippe, Omega, Tudor, Cartier, or any other brands. Unless otherwise specified, all timepieces offered are pre-owned.

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